А вот цитата из 81-го выпуска подкаста «Стек-оверфлоу» (Джоел):

If you can put a conflict in a title, if you can figure out the way to say that something is the worst or the most idiotic or disaster, the fiasco, the Fog Creek fiasco... Stack Overflow FAIL! Stack Overflow Fail, make that your headline, figure out how to fill out the words below that [бубнит “the other day I was using Stack Overflow...”) and it’ll soon (zoom?) be number one on all the popularity charts like progit and programming reddit and news.hackernews.что-то там.com and it’s a shame, but you get probably like a 300% bonus for conflict in the title.